Date of Award
Bachelor of Arts
There is an abundance of existing literature which shows the presence of behavioral biases in professional sports. Researchers have used reference dependent preferences and loss aversion, to explain athlete the behavior of professional golfers. Existing literature showed that par of the hole (Elmore and Urbaczewski, 2019), par of the round (Pope and Schweitzer, 2011) and par of the tournament (Stone and Arkes, 2016) have all been identified as reference points for professional golfers on the PGA tour. In this paper, I analyze a new sample of golfers: DIII college golfers. I use a 4 part analysis to examine whether the reference dependent preferences model can help explain the behavior and performance of DIII male college golfers. I hypothesized that there exists a single reference point for DIII golfers which is greater than par. Furthermore, I hypothesized that golfers exhibit loss aversion as they change their behavior relative to the reference point.
Hammond, Damian, "The Number 80: A Simple Score or a Reference Point for DIII College Golfers" (2019). Economics Student Theses and Capstone Projects. 106.